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Our vision, purpose and values

A canal surrounded by trees

Our vision is to deliver world-class service to our customers. We believe that entrepreneurial minds and innovative companies are key in creating a better society and future. We are here to enable them to achieve their aspirations and succeed through good times and bad.


Our core values

  • Customers first - We naturally put our customer's needs first, always seeking to understand how to deliver real customer value.

  • Commitment - We are personally dedicated to the success of our customers and are accountable for our actions.

  • Simplicity - We strive to simplify what is complex. We respect our customers' time by being accessible, straightforward and transparent.

  • Collaboration - We achieve more because we work together. We share, challenge and learn from our experiences as a team.

Our heritage

A heritage of entrepreneurship – in the service of enterprise.

Our purpose

We exist to positively shape the future with responsible advice and capital. Today and for generations to come.

Our vision

To deliver world-class service to our customers.

Code of conduct

The Code of Conduct describes SEB’s way of working and guides us in our business relationships. The Code helps employees in their efforts to build long lasting relationships with customers and other stakeholders. All SEB employees are responsible for adhering to the content of this document and for asking for guidance when necessary.

Read more about our code of conduct

Repsponsible and active ownership

How does SEB act as owner and investor? Learn more about how we screen and influence the companies that we invest in.

Our responsible and active ownership