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Our purpose – today and for generations to come

A city silhouette at sunset

SEB has always believed that the future depends on making great ideas happen. Our purpose is to positively shape the future, with responsible advice and capital. Today and for generations to come.

We have a strong ambition to accelerate the pace towards a sustainable future for people, businesses and society. We want to be a leading catalyst in the sustainability transition.

We apply a long-term perspective in everything we do, standing by our customers in good times and in bad, because we know our business is built on relationships and the trust placed in us.

The key is our team of skilled employees, and their dedication to providing the best possible customer experience. It’s all about creating value through financial products and services that meet our customers’ needs in an ever-changing world.

Every day, we strive to stay true to our purpose, our heritage and our strategy through the way we act, do business and relate to the world around us. At SEB, we create value, act long-term, and build positive relationships.

Code of conduct

The Code of Conduct describes SEB’s way of working and guides us in our business relationships. The Code helps employees in their efforts to build long lasting relationships with customers and other stakeholders. All SEB employees are responsible for adhering to the content of this document and for asking for guidance when necessary.

Read more about our code of conduct

Active ownership

As one of the Nordic region's largest asset managers, it is our responsibility to act long-term and as active owners. A key aspect of our sustainability work is our active ownership. The purpose of our active ownership is to safeguard our customers' interests in ownership issues and to influence the companies in which we invest in their sustainability work.

This is how we exercise active ownership