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Our mission, vision and values

Our heritage

A heritage of entrepreneurship – in the service of enterprise.

Our purpose

We believe that entrepreneurial minds and innovative companies are key in creating a better world. We are here to enable them to achieve their aspirations and succeed through good times and bad.

Our vision

To deliver world-class service to our customers.

A woman looking at post-it notes

Our core values

Customers first

We naturally put our customer's needs first, always seeking to understand how to deliver real value.


We are personally dedicated to the success of our customers and are accountable for our actions.


We strive to simplify what’s complex.


We achieve more working together.

Code of conduct

In our business dealings we are guided by SEB's Code of Conduct, which is supported by the Board of Directors. The code highlights important issues covered in existing external and internal rules and also provides guidance on how to live by SEB's values.

Read more about our code of conduct

Repsponsible and active ownership

How does SEB act as owner and investor? Learn more about how we screen and influence the companies that we invest in.

Our responsible and active ownership